Thursday, August 21, 2014


As the city's first and only daily magazine and city guide, highlights entertainment-oriented events in and around the Metro Milwaukee area, while packaging and promoting all that Milwaukee has to offer. is a valuable resource and part of the city's daily routine.

Witty, fresh and creative, the magazine features dozens of articles weekly, focusing on dining, arts and entertainment, movies, music, sports and much more. is the one-stop shop for Milwaukee entertainment and information. Tens of thousands of Milwaukeeans, both residents and displaced Wisconsinites, visit the Web site each day, contributing to the ever-changing content through its many interactive features.

Company history launched Sept. 1, 1998 and has quickly grown into Milwaukee's most comprehensive guide -- on or offline.
Press room
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Our team and its philosophy.
Management team, founded in 1998, is owned by a team of investors and active partners. Andy Tarnoff and Jeff Sherman lead the team of almost 20 dedicated, passionate Milwaukeeans.
Reader demographics
A little about the readers of
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