OnMilwaukee.com Offers "Lift," Giving Local Online Magazine National Reach
By partnering with Centro, a technology and media services company, OnMilwaukee.com is now able to offer an innovative, one-stop shop service of location-based, targeted online ads. The product is called "Lift."
Local advertisers can buy additional reach through national sites, behavioral targeting, channel targeting and more through a single contact at OnMilwaukee.com.
“This is what our advertising partners want. It’s not a new ad network with unsold inventory, but a strategic system of hitting local online users. Now, our clients can buy OnMilwaukee.com and/or local readership on national sites while reaching nearly 90 percent of the market,” said OnMilwaukee.com president Jeff Sherman.
OnMilwaukee.com made sense for Centro, who also is partnering with The Seattle Times, New York Daily News, Morris Newspapers, The Toledo Blade and a few other national publishers with their Lift offering.
“As one of the first publishers to embrace Centro’s Lift product, we are excited to see OnMilwaukee.com tap into and engage expanded local audiences online,” said Katie Risch, Vice President of Media Relations at Centro.
“Through Centro Lift, OnMilwaukee.com will be able to offer additional reach to their local advertisers providing a full service solution to their clients. Advertisers can now target through behavioral categories on Facebook and hundreds of premium, national Web sites like CNN.com, Forbes.com, About.com, HGTV.com, Politico.com and WebMD.com all while going through their OnMilwaukee.com contact.”
Site is One of Seven Publishers in the U.S. selected by Centro to Offer New Ad Product
Centro is a digital media services and technology company. Founded in 2001 and headquartered in Chicago with 17 offices nationwide, Centro serves more than 350 agencies representing more than 1,100 advertisers. Centro’s commitment to culture, innovation and great customer service has allowed it to receive many industry awards including Red Herring 100, Deloitte Technology Fast 500, Inc. 500 and Crain’s Chicago Business Best Places to Work award. centro.net.