OnMilwaukee’s effect on the Milwaukee Bucks’ playoff run

We didn’t report on the games. We helped our community became a part of them.

Matt’s recaps.

We ignored bandwagons and built fans

We were local and national at the same time.

We used the hashtag to participate in community celebrations.


We leveraged #FearTheDeer

Big Instagram May

We designed, we animated and we reached millions

We made custom Bucks-themed digital stickers and GIFs for the social sphere. In total, these 15 fun animated GIFs totaled over 9 million views.

We simply told our story, and asked fans to share theirs

Sherman story

Just the facts, how to and where to

How to watch

Where to dine

All basketball is local


We counted down

We integrated the Bucks logo and the Larry O’Brien NBA Championship Trophy into the OnMilwaukee logo so our readers could easily understand how many wins until the end.

We made it about the fans, and the kids

Dr. Dave gif and tweet thanking OMC.

We mashed up company pride with Bucks pride.

It wasn’t exactly in keeping with the Bucks brand guide, but it still attracted attention, and was a way to insert ourselves into the conversation.

The Milwaukee Press Club recognized us for our coverage of women’s basketball as well.

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