OnMilwaukee’s unique stamp on the Milwaukee Bucks’ playoff journey

We did much more than report on the games. We helped our community become a part of them.

We ignored bandwagons and built fans

We were local and national at the same time.

We leveraged the #FearTheDeer to participate in community celebrations.

We designed, we animated and we reached millions

We made custom Bucks-themed digital stickers and GIFs for the social sphere. In total, these 15 fun animated GIFs totaled over 9 million views.





We simply told our story, and asked fans to share theirs

Just the facts, how to and where to

All basketball is local

We counted down

We integrated the Bucks logo and the Larry O’Brien NBA Championship Trophy into the OnMilwaukee logo so our readers could easily understand how many wins until the end.




We made it about the fans, and the kids

We made a Dr. David A. Margolis GIF, which helped raise money and awareness for childhood cancer.

We mashed up company pride with Bucks pride.

It wasn’t exactly in keeping with the Bucks brand guide, but it still attracted attention, and was a way to insert ourselves into the conversation.




The Milwaukee Press Club recognized us for our coverage of women’s basketball as well.

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