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We did much more than report on the games. We helped our community become a part of them.

We ignored bandwagons and built fans

We were local and national at the same time.

We leveraged the #FearTheDeer to participate in community celebrations.









We designed, we animated and we reached millions

We made custom Bucks-themed digital stickers and GIFs for the social sphere. In total, these 15 fun animated GIFs totaled over 9 million views.


Bango Boom LocaMoji
Bango Boom LocaMoji


Bango Sweep LocaMoji
Bango Sweep LocaMoji


Bucks in 5 LocaMoji
Bucks in 5 LocaMoji


Bucks in 6 LocaMoji
Bucks in 6 LocaMoji


Dr. Dave Margolis - White LocaMoji
Dr. Dave Margolis - White LocaMoji


Dr. Dave Margolis - Green LocaMoji
Dr. Dave Margolis - Green LocaMoji


Giannis Antetokounmpo - Family Over Everything Shoe LocaMoji
Giannis Antetokounmpo - Family Over Everything Shoe


Freeway Mike McCarter LocaMoji
Freeway Mike McCarter LocaMoji


Giannis Antetokounmpo Mean Mug LocaMoji
Giannis Antetokounmpo Mean Mug LocaMoji


Giannis Antetokounmpo Smooth LocaMoji
Giannis Antetokounmpo Smooth LocaMoji


George Hill LocaMoji
George Hill LocaMoji


Middleton for Three LocaMoji
Middleton for Three LocaMoji


Bucks-themed Milwaukee Flag LocaMoji
Bucks-themed Milwaukee Flag LocaMoji


Bucks-themed Rally Towel LocaMoji
Bucks-themed Rally Towel LocaMoji


Splash Mountain LocaMoji
Splash Mountain LocaMoji





We simply told our story, and asked fans to share theirs

Just the facts, how to and where to

All basketball is local

We counted down

We integrated the Bucks logo and the Larry O’Brien NBA Championship Trophy into the OnMilwaukee logo so our readers could easily understand how many wins until the end.




We made it about the fans, and the kids

We made a Dr. David A. Margolis GIF, which helped raise money and awareness for childhood cancer.

We mashed up company pride with Bucks pride.

It wasn’t exactly in keeping with the Bucks brand guide, but it still attracted attention, and was a way to insert ourselves into the conversation.




The Milwaukee Press Club recognized us for our coverage of women’s basketball as well.