Client goals
Jellystone Park Camp-Resort in Caledonia, WI wanted to promote their recurring drone show and inflatable obstacle course, Adventure Island.
The solution
Featured tactics: Live social video, social takeovers, display ads, content takeover ads, custom content, custom in-article video ads
Among the customized spread of tactics, the OnMilwaukee team built a custom, in-article video solution that highlighted the drone show in between paragraphs of OnMilwaukee stories. A logo, brief pitch, and call-to-action also accompanied each video.
This custom solution is now available to all OnMilwaukee clients.
We also threw pop-culture editor Matt Mueller into the water on Facebook Live.
The outcome
The in-article ads for their live drone show attracted a lot of attention and as a result, they saw an 8X improvement in CTR against the standard rate.
From the client: “I just wanted to say how FANTASTIC Matt was! He was such a joy and I think myself and fellow staff members were laughing the entire time! It’s hard not to laugh watching people try Adventure Island the first time. Matt was amazing, he did a great job and made us feel very at ease doing the Live! I enjoyed seeing him take a few tumbles, hahah!”