Jellystone Park

Client goals

Jellystone Park Camp-Resort in Caledonia, WI wanted to promote their recurring drone show and inflatable obstacle course, Adventure Island.

The solution

Featured tactics: Live social video, social takeovers, display ads, content takeover ads, custom content, custom in-article video ads

Among the customized spread of tactics, the OnMilwaukee team built a custom, in-article video solution that highlighted the drone show in between paragraphs of OnMilwaukee stories. A logo, brief pitch, and call-to-action also accompanied each video.

The video ad provided dazzling movement, relevant information, and an east-to-understand call-to-action.

This custom solution is now available to all OnMilwaukee clients.

We also threw pop-culture editor Matt Mueller into the water on Facebook Live.

The outcome

The in-article ads for their live drone show attracted a lot of attention and as a result, they saw an 8X improvement in CTR against the standard rate.

From the client: “I just wanted to say how FANTASTIC Matt was! He was such a joy and I think myself and fellow staff members were laughing the entire time! It’s hard not to laugh watching people try Adventure Island the first time. Matt was amazing, he did a great job and made us feel very at ease doing the Live! I enjoyed seeing him take a few tumbles, hahah!”