We did much more than report on the games. We helped our community become a part of them.
8 cool images from the Bucks’ very not cool Game 4 loss to the Raptors
9 sweet images from the Bucks’ bittersweet season-ending Game 6 loss
9 glorious images from a glorious Giannis Day
We ignored bandwagons and built fans
There are no fair-weather Bucks fans right now
We were local and national at the same time.
We leveraged the #FearTheDeer to participate in community celebrations.
We designed, we animated and we reached millions
We made custom Bucks-themed digital stickers and GIFs for the social sphere. In total, these 15 fun animated GIFs totaled over 9 million views.
We simply told our story, and asked fans to share theirs
Just the facts, how to and where to
How to watch the Bucks in the playoffs (even if you’ve cut the cord)
Your guide to dining, drinking and cheering on the Bucks at Deer District
Beyond the score
We covered Bucks pride and uncovered salty stories.
All basketball is local
Me and @SHAQ chillin in Enderis Park. pic.twitter.com/e5jeNlQnxn
— Bobby Tanzilo (@BobbyOnMKEcom) May 16, 2019
We counted down
We integrated the Bucks logo and the Larry O’Brien NBA Championship Trophy into the OnMilwaukee logo so our readers could easily understand how many wins until the end.
We made it about the fans, and the kids
We made a Dr. David A. Margolis GIF, which helped raise money and awareness for childhood cancer.
Is that @drdavemke?
That's freaking fantastic! https://t.co/I3y0AmPryN
— Lora Kaelberđ˘ (@LoraKaelber) May 23, 2019
Thanks! Credit to @onmilwaukee team for the gif and LocaMoji!
— David Margolis (@drdavemke) May 23, 2019
We mashed up company pride with Bucks pride.
It wasn’t exactly in keeping with the Bucks brand guide, but it still attracted attention, and was a way to insert ourselves into the conversation.
The Milwaukee Press Club recognized us for our coverage of women’s basketball as well.
